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COOKIE POLICY

Last updated August 11, 2022



This Cookie Policy explains how Black Rifle Arms, LLC (" Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our websites at http://www.blackriflearms.com, ("Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Black Rifle Arms, LLC) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name:JSESSIONID
Purpose:Used to maintain an anonymous user session by the server in Java™ 2 Platform Enterprise Edition web applications. It is a necessary cookie that expires at the end of a session.
Provider:.nr-data.net
Service:JavaServer Pages Technologies View Service Privacy Policy
Country:__________
Type:server_cookie
Expires in:session

 

Name:ASPSESSIONID#
Purpose:Contains a unique user ID during a user's sessions. It is a HTTP cookie type and expires when a session is ended.
Provider:www.blackriflearms.com
Service:.NET platform View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:session

 

Name:__tlbcpv
Purpose:Used to record unique visitor views of the consent banner.
Provider:.termly.io
Service:Termly View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year
 

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:svResp
Purpose:Used to record audience response to surveys on websites embedded by Survata. It is a session cookie
Provider:.surveywall-api.survata.com
Service:Survata View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:6 months 1 day
Name:browser_id
Purpose:Used by Roq.ad to identify client browser between sessions so as to target best ads to them
Provider:.slideshare.net
Service:Roq.ad View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:4 years 11 months 29 days
Name:sync-his
Purpose:Used to keep track of the last day they synced (matched) user IDs with a partner (matching the tidal_ttid with a partner’s user ID to permit recognition of the same user). Persistent cookie that expires in 12 months
Provider:.tidaltv.com
Service:Videology View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:11 months 30 days
Name:ssi
Purpose:Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. expires after 1 year
Provider:.sitescout.com
Service:SiteScout View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:11 months 30 days

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name:_ga
Purpose:It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider:.blackriflearms.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:_gid
Purpose:Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider:.blackriflearms.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 day
Name:_ga
Purpose:It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider:.snapwidget.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:a53393d12f
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:pixel_tracker
Expires in:session
Name:img
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:pixel_tracker
Expires in:session
Name:_gid
Purpose:Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider:.snapwidget.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 day
Name:5386
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:Netherlands
Type:pixel_tracker
Expires in:session
Name:#collect
Purpose:Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.
Provider:www.blackriflearms.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:pixel_tracker
Expires in:session
Name:demdex
Purpose:Used by Adobe Analytics to help identify a unique visitor across domains. The demdex cookie is set in the third-party, demdex.net domain in the browser.
Provider:.demdex.net
Service:Adobe Analytics View Service Privacy Policy
Country:__________
Type:server_cookie
Expires in:5 months 27 days
Name:googlegdn_sync
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:pixel_tracker
Expires in:session
Name:2981
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:Netherlands
Type:pixel_tracker
Expires in:session
Name:usync
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:Netherlands
Type:pixel_tracker
Expires in:session
Name:_gat
Purpose:Used to monitor number of Google Analytics server requests when using Google Tag Manager
Provider:.blackriflearms.com
Service:Google Analytics View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 minute

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:uid
Purpose:Contains a unique ID to identify a user
Provider:.addthis.com
Service:Adform View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 24 days
Name:test_cookie
Purpose:A session cookie used to check if the user’s browser supports cookies.
Provider:.doubleclick.net
Service:DoubleClick View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:15 minutes
Name:TDCPM
Purpose:Set by the CloudFlare service to register a unique ID that identifies a returning user’s device. The ID is used for targeted ads. Expires after 1 year.
Provider:.adsrvr.org
Service:The Trade Desk View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:11 months 30 days
Name:bkpa
Purpose:Used to present the visitor with relevant content and advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
Provider:.bluekai.com
Service:BlueKai View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:5 months 27 days
Name:um
Purpose:To enable the bidding process.
Provider:.addthis.com
Service:Improve Digital View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 24 days
Name:lidid
Purpose:A unique anonymous user identifier set for a site visitor so as to track their usage on the site for better targeted advertising. A persistent cookie that stays saved for 730 days
Provider:.liadm.com
Service:LiveIntent View Service Privacy Policy
Country:__________
Type:server_cookie
Expires in:1 year 11 months 29 days
Name:_li_ss
Purpose:Used by Liveintent for target based advertising by collecting unique visitor information
Provider:i.liadm.com
Service:Liveintent View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:30 days
Name:bku
Purpose:This cookie is used to deliver adverts more relevant to a visitor more relevant with their interests. It is also used to limit the number of times they see an advertisement as well as help measure the effectiveness of the advertising campaign.
Provider:.bluekai.com
Service:Bluekai View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:5 months 27 days
Name:dpm
Purpose:Data management platforms use this cookie to record information around synchronisation of the user IDs they have collected.
Provider:.dpm.demdex.net
Service:Adobe Audience Manager View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:5 months 27 days
Name:uuid2
Purpose:This cookie is owned by App Nexus and used to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding.
Provider:.adnxs.com
Service:App Nexus View Service Privacy Policy
Country:__________
Type:server_cookie
Expires in:2 months 29 days
Name:uid
Purpose:Contains a unique ID to identify a user
Provider:.turn.com
Service:Adform View Service Privacy Policy
Country:__________
Type:server_cookie
Expires in:5 months 27 days
Name:IDE
Purpose:Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider:.doubleclick.net
Service:DoubleClick View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 11 months 29 days
Name:bkdc
Purpose:Used by Bluekai to collects data on visitor browsing habits on different websites using the tracker’s unique ID number. The data is later used for optimizing marketing campaigns
Provider:.bluekai.com
Service:Bluekai View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:5 months 27 days
Name:uuid
Purpose:Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.
Provider:.mathtag.com
Service:Mediamath View Service Privacy Policy
Country:Switzerland
Type:server_cookie
Expires in:1 year 27 days
Name:A3
Purpose:Cookies set in third party websites and apps
Provider:.yahoo.com
Service:Yahoo View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year
Name:_fbp
Purpose:Facebook tracking pixel used to identify visitors for personalized advertising.
Provider:.blackriflearms.com
Service:Facebook View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:2 months 29 days
Name:TDID
Purpose:Is a third party cookie that contains a unique randomly-generated value that enables the platform to distinguish browsers and devices.
Provider:.adsrvr.org
Service:The Trade Desk View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:11 months 30 days
Name:B
Purpose:Used by Yahoo to collect user info so as to send targeted ads based on web-surfing activity and interests
Provider:.yahoo.com
Service:Flickr View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year
Name:tidal_ttid
Purpose:Used to registers the ads provided by Videology that the user has seen and/or clicked. Used to generate a demographic profile of the user. Expires after 1 year.
Provider:.tidaltv.com
Service:Videology View Service Privacy Policy
Country:United States
Type:server_cookie
Expires in:11 months 30 days

Social networking cookies:

These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes.

Name:na_tc
Purpose:Tracking cookie used with social media share plugin Addthis to track what users click and share. Persistent cookie that is saved for 6972 days
Provider:.addthis.com
Service:Addthis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 1 month
Name:bt2
Purpose:Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site
Provider:.addthis.com
Service:Addthis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:8 months 12 days
Name:_at.hist.#
Purpose:Stores the user’s usage history for use by the social sharing platform AddThis. This history information collected by the cookie is from the AddThis sharing widget. This is a HTML local storage cookie type that is persistent.
Provider:www.blackriflearms.com
Service:AddThis View Service Privacy Policy
Country:United States
Type:html_local_storage
Expires in:persistent
Name:at-lojson-cache-#
Purpose:Used by the social sharing plugin Addthis to store various data of the plugin temporarily.
Provider:www.blackriflearms.com
Service:Addthis View Service Privacy Policy
Country:United States
Type:html_local_storage
Expires in:persistent
Name:loc
Purpose:Is a geolocation cookie, which is used to help providers determine how users who share information with each other are geographically. Persistent that stays for 90 days
Provider:.addthis.com
Service:AddThis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 1 month
Name:na_id
Purpose:Sets a unique user id to track a user on a site. Persistent cookie that stays for 730 days
Provider:.addthis.com
Service:Addthis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 24 days
Name:di2
Purpose:Allows website visitors to share content on website across popular social media networks. It expires after 2 years.
Provider:.addthis.com
Service:AddThis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 24 days
Name:mus
Purpose:Set on sites that use Addthis social media share plugin. Persistent cookie that is saved for 730 days
Provider:.addthis.com
Service:Addthis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 24 days
Name:ouid
Purpose:Used by AddThis to enable visitors to share content with a range of networking and sharing platforms. It is associated with the AddThis social sharing widget which is commonly embedded in their site. Expires in 1 year.
Provider:.addthis.com
Service:AddThis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 24 days
Name:__atuvc
Purpose:Used by addthis sharing widget to show the share count of an article on the client side in order to make sure the user sees the updated count if they share a page and return to it before the share count cache is updated
Provider:www.blackriflearms.com
Service:Addthis View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:1 year 1 month
Name:uvc
Purpose:Set by addthis social sharing plugin to allow for content sharing on sites
Provider:.addthis.com
Service:Addthis View Service Privacy Policy
Country:Netherlands
Type:http_cookie
Expires in:1 year 1 month
Name:__atuvs
Purpose:Used by addthis sharing widget to show the share count of an article on the client side in order to make sure the user sees the updated count if they share a page and return to it before the share count cache is updated
Provider:www.blackriflearms.com
Service:Addthis View Service Privacy Policy
Country:United States
Type:http_cookie
Expires in:30 minutes

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name:prodbrohist
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:csc%5Fguid%5Fid%5Fchk
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:20 minutes
Name:thiscat
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:server_cookie
Expires in:session
Name:lastprod
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:server_cookie
Expires in:session
Name:referer
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:11 months 29 days
Name:lastCat
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:GUC
Purpose:__________
Provider:.yahoo.com
Service:__________
Country:United States
Type:server_cookie
Expires in:1 year
Name:last%5Fcontent%5Fid
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:last%5Fcontent%5Ftype
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:A1S
Purpose:__________
Provider:.yahoo.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:hasAdvOptions
Purpose:__________
Provider:.www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:na_sc_x
Purpose:__________
Provider:.dlx.addthis.com
Service:__________
Country:__________
Type:server_cookie
Expires in:30 days
Name:returnUrl
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:server_cookie
Expires in:session
Name:_at.cww
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:html_local_storage
Expires in:persistent
Name:affiliate
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:matchaddthis
Purpose:__________
Provider:.w55c.net
Service:__________
Country:__________
Type:server_cookie
Expires in:30 days
Name:%5Ffbp
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:server_cookie
Expires in:session
Name:incompleteorderid
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:11 months 29 days
Name:at-rand
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:html_local_storage
Expires in:persistent
Name:%5Fgat
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:csc%5Fguid%5Fid
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:20 minutes
Name:3dvisit
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:server_cookie
Expires in:8 hours
Name:%5Fgid
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:_ssuma
Purpose:__________
Provider:.sitescout.com
Service:__________
Country:United States
Type:server_cookie
Expires in:30 days
Name:enterpage
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:9 hours 18 minutes
Name:vc
Purpose:__________
Provider:.addthis.com
Service:__________
Country:Netherlands
Type:server_cookie
Expires in:1 year 24 days
Name:scdpromo
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:svResp-legacy
Purpose:__________
Provider:.surveywall-api.survata.com
Service:__________
Country:United States
Type:server_cookie
Expires in:6 months 1 day
Name:pt
Purpose:__________
Provider:.ispot.tv
Service:__________
Country:United States
Type:server_cookie
Expires in:1 year 11 months 29 days
Name:catFilter
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:A1
Purpose:__________
Provider:.yahoo.com
Service:__________
Country:United States
Type:http_cookie
Expires in:1 year
Name:%5Fga
Purpose:__________
Provider:www.blackriflearms.com
Service:__________
Country:United States
Type:http_cookie
Expires in:session
Name:wfivefivec
Purpose:__________
Provider:.w55c.net
Service:__________
Country:__________
Type:server_cookie
Expires in:1 year 30 days

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them . This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by post to:

Black Rifle Arms, LLC
215 Ponce Street
New Smyrna Beach, FL32168
United States
Phone: 386-410-5162
This cookie policy was created using Termly's Cookie Consent Manager.